Project

Citation Laureates 2020 – Campaign

Year 2019

Client Clarivate

3D partner Jumbla, Australia

Info Based on the work of Eugene Garfield and combined with the Web of Science citations data, Clarivate awards the most influential researchers worldwide in medicine, physics, chemistry, and economics. The impact of their work is measured through the influence of their publications.

Goal The truly prestigious program is a key opportunity for Clarivate to assert its position as the go-to partner for researchers and academics, demonstrating the unique value of citation analysis and data collection.

Inspiration

If I have seen further, it is only by standing upon the shoulders of giants. – Sir Isaac Newton

Creative insight

Inspired by the quote attributed to Sir Isaac Newton, we imagined the myriad of research publications and how the level of citations transforms one into a giant within the research community.

Results

The most successful edition to date, the number of page views also reached the stars, as well as social engagement. We unlocked the usually gated content, and saw a massive increase in direct and referral leads.