Project

EndNote – Product launch & identity

Year 2020

Client Clarivate

Context Used by over 750,000 users worldwide, EndNote enables the scientific community to save countless hours in formatting citations, and focus on groundbreaking research.

Project As part of the company-wide rebrand, we redefined the ownership of the product lines, and preserve the equity built by years of trust with the research community.

Insight

Steering away from the usual yearly release, EndNote will go under constant updating, a continuous shaping to meet the users' needs and feedbacks.

Creative insight

Foucusing on the versatility and flexibility of the multiplatform application, using the different app icons shapes, in a constant motion, building up the hero functionalities.

We created a series of animated videos with our 3D partner Jumbla to showcase the functionalities of the new product, and used them to build the new visual language.