Project

Toulouse Logistique Urbaine – Visual identity

Year 2017

Client Groupe La Poste

Goal A transit hub to improve the last mile delivery flux in the Toulouse Metropole, orchestrating the reception and dispatch of goods by selecting the most efficient and sustainable method.

Project An identity system to portray the project as a core partner to international transport companies, and an actor in the improvement of the quality of life index within the metropole.

Context

Saturated by the transit of goods, the Toulouse Metropole together with the Groupe La Poste sets out to define a sustainable, forward thinking solution to overcome the pressing  logistic challenges met by larger cities.

Creative insight

A modern corporate identity system strongly influenced by the world of cargo, and the orchestration of flux of goods. 

A system versatile enough to use a lighter tone and help resolve the concerns abou the decreasing quality of life, expressed by a growing number of citizen associations.