Words chosen well.
An ode to quality journalism.

Project

The Telegraph – Brand campaign

Year 2018

Client The Telegrah

Partner Adam&Eve DDB

Context To sustain their position as a staple in the media landscape, the yearly brand campaign is a fundemental touchpoint for The Telegraph brand. With the biggest media budget so far, the 2018 edition has a tremendous reach.

Insight A time-capsule brand campaign as an homage to the heritage and legacy of The Telegraph.

Inspirational, game changer, or giving solace. Words are powerful. The OOH series focuses on the ones that resonate as milestones throughout history.  

Bringing to life the Words Chosen Well campaign, and to present the richness of the editorial line, we created the War of Words debate series. One topic, two journalists, 45 seconds each. Game on.