Project

Workwear by Tauko – Brand identity

Year 2016

Client Tauko

Context Tauko is a growing fashion brand with a unique recycling process, totally transparent and located in Helsinki with production plants in Finland, Poland, Estonia and Germany. 

Brief

Pushing the boundaries of the brand, and using a unique recycling process, Workwear, a brand dedicated to hospitality professionals.

Solution

Targetting restaurant and coffee-shop owners promoting a sustainable approach (organic, locally produced, vegan/vegetarian, zero-waste, etc...).

We created two levels of service, the Take-away line, quick to order with extra fast delivery and the Bespoke line, fully customisable and made to order.

Steering away from the obvious “green” design route. Our insight was to create a good mood visual identity.