Project
F-Secure – Brand reboot
Year 2013
Client F-Sesure
Goal With a pool of 20M clients in 2013, mostly corporate and third-party, F-Secure takes a bold step, and sets out to build a community of a hundred million users by 2016.
Project Shift the positionning of the brand to attract and federate a new community, engage with users, and invigorate the internal culture of the company.
