Project

F-Secure – Brand reboot

Year 2013

Client F-Sesure

Goal With a pool of 20M clients in 2013, mostly corporate and third-party, F-Secure takes a bold step, and sets out to build a community of a hundred million users by 2016.

Project Shift the positionning of the brand to attract and federate a new community, engage with users, and invigorate the internal culture of the company.

Context

F-Secure is a public company with over thirty offices around the world, with a mission to fight off global cyberterrorism threats, and protect users’ privacy and anonymity.

Creative insight

In the midst of the Snowden revelations, the Kim Dotcom scandal, the rise of the hacker culture, and growing concerns regarding civil rights in the digital world. 

Inspired by anything that gives a voice to the unheard, when the purpose is so strong that it cracks the fabric of censure. we created a new brand statement to position the brand as a community of

Digital Freedom Fighters.