Project

Your every needs – Campaign framework

Year 2020

Client Clarivate

Context To sustain their position as global leader, Clarivate shifted to a masterbrand strategy to produce a combined effect greater than the sum of of its parts.

Goal Promote Clarivate as the one-stop shop across the innovation lyfecycle. And, cement the ownership of all the brands and product lines by the new masterbrand.

Brief

Innovators need clarity, confidence and an end-to-end partner to cut through the noise. How to ensure they know what Clarivate can do for them?

Solution

A distinctive campaign theme and advertising framework that can be leveraged, tweaked and customized indefinitely across the full scope of the brands and product lines.